Budget to Luxury: What American Brides Are Spending on Their Wedding Dresses

National Average: The average American bride spends around $1,800 on her wedding dress, though this varies by region.

Budget-Friendly Options: Many brides opt for dresses under $500, especially with the rise of online retailers and off-the-rack options.

Mid-Range Gowns: Dresses priced between $1,000–$2,500 are most common, offering both quality and customization without designer price tags.

Designer and Couture: Luxury gowns by brands like Vera Wang or Monique Lhuillier often start at $5,000 and can go well above $15,000.

Secondhand & Vintage: Brides on a budget or with a love for nostalgia often choose pre-owned dresses at a fraction of the price.

Renting Trends: Dress rental platforms are gaining popularity, with costs ranging from $100–$600 for a short-term dream gown.

Destination Weddings: Simpler dresses under $1,000 are often preferred for travel-friendly packing and beach weddings.

Cultural Elements: Brides incorporating cultural attire may invest in multiple outfits, raising their total dress spend.

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